Sheikh Mohammed bin Rashid launches rewards programme for good behaviour

On Saturday Sheikh Mohammed bin Rashid, UAE Prime Minister and Ruler of Dubai announced a new rewards programme for good behaviour

This is the first programme in behavioural science and it focuses on three main pillars: homeland, society and family.

The programme is an initiative of the Department of Behavioural Rewards of the Ministry of Possibilities. Sheikh Saif bin Zayed, Deputy Prime Minister and Minister of Interior, will lead the behavioural rewards management team.

The team will work on a national plan to motivate positive behaviours. The national model for behavioural rewards was approved by Sheikh Saif bin Zayed.

The scheme was first proposed in 2019, and is aimed at rewarding good behaviour, allowing UAE residents to win ‘points’ to pay for government servic